引用自:http://tw.myblog.yahoo.com/alamge/article?mid=13859&prev=13860&next=-1 有精彩照片喔
1886年5月8日,美國藥劑師彭伯頓首次在亞特蘭大的藥房發售後來被命名為可口可樂的碳酸飲料。
約翰·彭伯頓(John Stith Pemberton),美國藥劑師、美利堅邦聯退伍軍人和可口可樂發明人。1885年美國喬治亞州的John Stith Pemberton原先發明可口可樂的飲料配方,稱為Pemberton s French Wine Coca,當時的配方含有古柯鹼和酒精。當喬治亞州的亞特蘭大和富爾敦縣(Fulton County)發出禁酒令,因此潘伯頓發明可口可樂,無酒精版的Pemberton s French Wine Coca。1886年,可口可樂在亞特蘭大的藥房首賣,第一份可口可樂售價為五分美元。可口可樂原作為藥物出售。開張的第一年,可口可樂公司僅售出了400瓶可口可樂。1887年,彭伯頓將一部分股權賣給艾薩凱德勒(Asa Griggs Candler),艾薩凱德勒成立Coca Cola Corporation。可口可樂(英語:Coca-Cola,簡稱Coke),可口可樂公司(Coca-Cola Company)成立於1892年,目前總部設在美國喬治亞州亞特蘭大,是全球最大的飲料公司,擁有全球近48%的市場佔有率以及全球前三大飲料的其中二項(可口可樂排名第一,百事可樂第二,低熱量可口可樂第三)。可口可樂在200個國家擁有160種飲料品牌,包括汽水、運動飲料、乳類飲品、果汁、茶和咖啡,亦是全球最大的果汁飲料經銷商(包括Minute Maid)。在美國排名第一的可口可樂為其取得超過40%的市場佔有率,而雪碧(Sprite)則是成長最快的飲料,其它品牌包括伯克(Barq)的沙士(root beer),水果國度(Fruitopia)以及大浪(Surge) 。
On May 8, 1886, Pharmacist John Styth Pemberton first sells a carbonated beverage named "Coca-Cola" as a patent medicine.
John Stith Pemberton was a Confederate veteran and an American druggist, and perhaps was best known for being the inventor of Coca-Cola, which in his lifetime was used only for medical purposes. Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or Sodium benzoate, the controversial additive used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in children. The company has stated that it plans to remove E211 from its other products, including Sprite and Oasis, as soon as a satisfactory alternative is found.
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