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Whole Foods Will Stop Selling Chobani in Early 2014
Dec. 18, 2013
By SUSANNA KIM
Whole Foods Market Inc. said today it will stop selling Chobani yogurt by early 2014 to make way for more organic options and brands free of genetically modified organisms, or GMOs.
Some consumers have complained that Chobani, headquartered in Norwich, N.Y., produces Greek yogurt with milk from cows fed with GMO animal feed.
Whole Foods plans to sell more non-GMO, organic and niche yogurts, the company said, while it is committed to "offering shoppers the widest variety of high quality products possible, including new items shoppers simply can t find anywhere else."
"As the national demand for Greek yogurt has grown, the number of conventional Greek yogurt options has multiplied," the grocer said in its statement. "Whole Foods Market challenged its Greek yogurt suppliers to create unique options for shoppers to enjoy -- including exclusive flavors, non-GMO options and organic choices."
"At this time, Chobani has chosen a different business model, so Whole Foods Market will be phasing Chobani Greek Yogurt out of its stores in early 2014 to make room for product choices that aren t readily available on the market," Whole Foods said in a statement.
Whole Foods move is a blow to Chobani, which quickly rose to prominence with its various Greek yogurt products, but was embattled in a publicity flub when it voluntarily recalled some of its yogurt due to mold.
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